Years ago, I attended a marketing conference where I saw Jay Baer speak on “Talk Triggers.” A talk trigger is the thing that your business is known for. It triggers people to talk about your product or service. What gets people talking about you and your small business? It is something that sets you apart from other similar businesses; your differentiator.

Do you know what your differentiator is? What is it that you offer that is unique or different from the rest of your competitors? What is your Talk Trigger?

Before you answer these questions, here are a few examples to make sure you get it.

The Cheesecake Factory

It is rare that you meet someone who hasn’t heard of or dined at The Cheesecake Factory. Often, people don’t talk about how delicious the meal was at the Cheesecake Factory. They’re always talking about how ridiculously large the menu is. The extensive menu, therefore, is The Cheesecake Factory’s differentiator in this case. This is what sets them apart from other restaurants.

DoubleTree Hotels

The DoubleTree hotels have hotel rooms, just like a Courtyard by Marriott Hotel, Westin and Sofitel. But what sets DoubleTree apart from other hotels is the warm cookies they provide for each of their guests at check-in.
Those cookies are a (delicious) differentiator for DoubleTree.

So now, what is your differentiator? What sets you apart from your competition? And if perhaps you don’t have one, how can you authentically create one?

What differentiator makes sense for your small business?

Let’s talk about this. You are welcome to share your story with the community. Head over to my Facebook page and leave a comment on what your differentiator is. On the other hand, you could just read about what other business owners are doing which makes them different.

Do you want to talk to someone? Need help shaping what your differentiator should be? All you have to do is e-mail me, or schedule a free 30-minute call.

I’d love to hear from you.

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