The general rule of thumb when it comes to updating your website, is that it should be updated every 3-5 years. If it’s been 3-5 years, or if you answer yes to any of the questions below, it time to make a change.
5 Signs That You Need to Refresh Your Website
Is your site mobile friendly?
It is 2018, most of your clients and potential clients are using their mobile device to view your website. They expect that your site will: load quickly, provide intuitive navigation, and communicate clearly. Make viewing your site easy on them. It is super annoying to have to pinch and squeeze your mobile screen when a site is not optimized for mobile devices.
Is it modern?
I’ve mentioned before that once business owners launch their website, they often go untouched, and are forgotten about. Because design trends change so frequently, your website is probably due for an upgrade if you haven’t done so in the last 3-4 years (not just updating content).
Does it match your brand personality?
After you’ve been up and running for a while, it is easy to stray away from your original brand identity and business model as you’ve refined your approach. These changes may not be apparent on your website, or through your complete digital presence. Your website should communicate important information about your company, its culture, your tone of professionalism, etc.
Does it align with your overall strategy?
Over time, company goals may shift as you experience growth. Make sure that has been reflected through your website. For example, your initial goal may have been to drive more leads and get inquiries through your website. Your strategy may now be to show that you are the expert in your field to expand your business offerings. It is difficult to achieve new goals, if your website doesn’t reflect those goals.
Are you experiencing poor conversion rates?
If your users and visitors are dropping off, this is a clear indicator that your website is in need of a redesign. Drop offs could be caused by a number of reasons, including confusing navigation, vague information, poor user experience, etc. Whatever the reason, it is important to make the necessary changes.
Not sure if your website needs a redesign? Need help tackling any of these areas? Let me help you get moving in the right direction. Schedule a call so we can get started.