What does the content you’re sharing consist of? Not all content is created equal. Providing visual content to your audience can make a huge difference in how people engage with your small business.
Here are a few facts to drive home my point:
40% of people will respond better to visual information than to plain text
For you to consider: Are you just posting quick sentences here and there to your audience? If so, you could be providing more valuable content for your audience to engage with.
90% of information transmitted to the brain is visual. Visuals are processed 60,000x faster in the brain than text
For you to consider: Are you posting images that align with your brand’s look and feel? Are you connecting the dots back to your business with the photos you post?
94% more page visits are received by social posts with images than those without
For you to consider: Are the pictures that you post quality photos that reflect your business in the positive light?
60% of consumers are more likely to click on a business whose images appear in search results
For you to consider: Are your photos working double time by increasing your SEO in addition to engaging your audience?
While visual content is precious to increasing web traffic and engagement, there is also a right way and wrong way to include it into your content strategy.
If you aren’t sure on how to do so, or find yourself lost, answering no to some of the consideration items, schedule a call with me, so we sort it out together. This will enable your content to deliver maximum results for your small business.