This month, I was fortunate enough to be featured in Voyage Houston’s Most Inspiring Stories, where I was able to share my journey to becoming a Marketing Consultant, that focuses on helping minority small business owners. The opportunity allowed me to stop, take a step all the way back, and reflect on how I got to where I am today. Have a look…
Let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My journey to Marketing Consultant has been interesting. I’m definitely not where I thought I would be. But I’m fortunate enough to say that I absolutely love what I do.
I’ve always been a creative, and a planner. From a very early age, I wanted to be an interior designer, and entered college as an Interior Design major. Unfortunately, but fortunately, I had a bad professor that basically convinced me that I didn’t have the vision and drive to be successful in the interior design program. So in my second semester of college, I switched my major to graphic design communications with a marketing concentration, and off I went.
The bulk of the first 10 years of my career, I worked solely on the design side of marketing and advertising. In 2012, I worked for a retail store, as part of an in-house design team, that was supported by, and worked very closely with, a marketing planning team. I was fascinated with the planning side, and how it played such a huge role in what was happening on the design side. That was the year that creativity and planning merged for me professionally. I began taking roles where I could work on the planning and strategy, but still have input and influence on the design.
Shortly after the two came together for me, I realized that I was providing small business owners, friends, family, and sometimes strangers with tips on how to develop their brand and market their business. I was helping them think through what an actual marketing strategy looks like, in addition to other consulting services. Being able to look at their business, their objectives and their budget, and let them know what their best options are, as well as how to do it, the tools needed, where to start, etc. I was able to help business owners, that didn’t have a marketer on their team, build their brand and grow their business, and I loved being able to do that.
So I carved out my own lane. I’m a Marketing Consultant that caters to small, medium, and minority business owners. I am the marketing resource that they need to help them build their business.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s been good so far. There are two things have contributed to my success along the way.
I don’t do anything that doesn’t feel right for me as a person, or for my business. My faith and gut instinct are what I use to drive my business forward.
I also have to my advantage, the stories of the mistakes that other business owners have made, before they seek my consulting services. Having that knowledge allows me to learn and not repeat those same mistakes, and to avoid those hurdles.
Those two things allow me to make smart decisions.
Please tell us about D. Foster Marketing Consulting.
D. Foster Marketing steps in to serve as the marketing arm for SMBs to uncover, develop and implement marketing and branding strategies. As a customer focused, strategy-driven, and design led company, with more than 10 years of marketing and branding experience, D. Foster Marketing is committed to providing businesses with innovative marketing and branding solutions that produce winning results. We are devoted to the vision and goals of your business and work with you to ensure that your brand and marketing strategy aligns.
We are passionate about all things branding, marketing, and analytics. And tend to geek out over it honestly. We’re also super passionate about helping women and minority business owners build their business. We want to do what we love, serve our tribe and community, and see our clients win.
If you had to go back in time and start over, would you have done anything differently?
No. The path that I’ve taken has shaped where my business is today. It has molded the services, resources and value that I’m able to provide to my clients.