As a small business owner, I’m sure you’ve heard or read the term SEO, and wondered what it was, how it applies to your website, and why it is so important. Let’s take some time to address SEO for your website.

What is SEO?

SEO stands for Search Engine Optimization. It is defined as the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Basically, it is the practice of making sure that when someone searches for what is is that your small business provides, your website can be found. 

Why it applies to your website and why it is so important

As I mentioned before, SEO ensures that when someone searches for what it is that your business provides, your website can be easily found. More importantly, it is making sure that Google is able to find your website. More than 90% of online searches occur through Google. Every piece of information that you include on your website is taken into consideration, when it comes to Google determining if your website falls into the searched category. 

Creating an SEO friendly website

So how do you go about making sure that your website can be found? First, you’ll want to make sure that at a minimum, Google can find your website when your exact domain is searched. If it isn’t, you can submit your site here to start the process. 

You’ll also need to make sure that the content on your website is valuable. Even if people find their way to your website, how are people using your website? This is something that Google takes into consideration as well as what you actually have on your website. Google is very, very smart. 

In addition to making sure that your content is purposeful, make sure that you’re using language that your audience would use to search for your site. When in doubt, keep your overall tone simple, short and succinct. Make sure that you’re clearly articulating what it is that you are saying, and clearly identifying what it is, even your images. Instead of uploading IMG_3456.jpg, name your images something that applies to what it actually is.

Making sure the website for your small business is SEO friendly can take time to see the results. It can also feel a bit overwhelming, because Google’s algorithm changes on a regular basis. SEO isn’t something that can be set and forgotten about. 

Need help or guidance? Still not sure where to start? I know all too well that SEO can feel like learning a whole new language, and can command a lot of your time. I’d love to take SEO off of your plate, and handle the project for you. Schedule a free 30 minute call with me and we can discuss what the current opportunities are for your website to improve, and how I can help.

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