Salt + Light
Salt + Light Program
Illuminating the Path for Minority Business Owners
At D. Foster Marketing, we believe that every business, regardless of size or background, deserves the opportunity to thrive. That’s why we created the Salt + Light Program, a purpose-driven initiative dedicated to supporting purpose-driven minority business owners.
Our Mission
Our mission is to empower purpose-driven businesses and help them achieve their goals. Through the Salt + Light Program, we offer a range of branding and marketing services to new and existing mission-minded businesses, providing them with the tools and expertise they need to succeed.
What We Offer
Imagine having a team of seasoned branding and marketing experts at your side, ready to guide you every step of the way. With Salt + Light, you're not just getting services; you're gaining a strategic partner who understands your unique business needs. We don't believe in one-size-fits-all solutions. Instead, we craft tailored strategies that align perfectly with your vision and goals. And the best part? Our services are offered for little to no cost, specifically for Salt + Light service recipients. Because we believe in pouring back into our community, so that it can thrive. Let us illuminate your path to success. Here’s what selected recipients will receive:
Expert Guidance
Benefit from our team of experienced branding and marketing professionals.
Tailored Solutions
Receive customized strategies that align with your unique business needs.
No-charge Services
Access our services at little cost to you.
Salt + Light Recipients Receive 1 of 3 Services
1 - Four One-on-One Consulting Sessions
With one-on-one hourly consulting, think of D. Foster Marketing as a business partner. During our time together, we will discuss everything from current and past challenges, growth opportunities, streamlining efforts and beyond. You will have access to our vast knowledge about branding and marketing across multiple industries and audiences, to gain immediate traction and long-term knowledge. You'll walk away with actionable items for your to-do list that will help you meet your business objectives.
2 - Long-Term Branding & Marketing Strategy
With a long-term branding and marketing strategy, we’ll paint the full picture of who, what, when, where, why and how. The long-term branding and marketing strategy includes market and audience research and analysis, branding and marketing strategy, automation and campaign recommendations, content cadence, brand analysis (for existing brands), and more.
3 - Brand Launched/Total Rebrand Services
Brand Launched/Total Rebrand services includes all components for a brand launch or rebrand. Deliverables include: brand discovery, brand mood board, logo development or refresh, brand statement, brand guidelines, custom branded social media templates, 3-5 strategy recommendations, content cadence recommendations, website copywriting, website wireframing/design and website development.
How It Works
Ready to light up your business? Here’s how it works:
Apply
Submit your application for the Salt + Light Program.
Get Selected
Our team of advisors will carefully review applications and select the winner based on applicant criteria.
Get Started
If chosen, we'll reach out to you to kick off your branding journey!
Why Apply to Salt + Light?
Imagine a world where your business can flourish without the constant worry of financial strain. A world where expert branding and marketing strategies are within reach, regardless of your budget. That's the world we envision with the Salt + Light program. By partnering with us, you're not just choosing a service; you're investing in your business's future. Our team of experienced professionals is dedicated to helping you build a brand that resonates with your audience, drives growth, and ultimately, empowers you to achieve your goals. With Salt + Light, you can focus on what you do best – running your business – while we help you coordinate the branding and marketing. Let us illuminate your path to success.
Ready to Apply?
Don't miss this opportunity to elevate your business.
Apply for the Salt + Light Program today and let us help you shine.
faqs
Program Overview:
The Salt + Light Program is a charitable initiative by D. Foster Marketing aimed at supporting purpose-driven minority business owners. We offer a range of branding and marketing services to help these businesses grow and succeed.
The program is open to new and existing minority business owners. If your business is dedicated to making a positive impact on the world, we want to help you.
The program includes a mix of services including: one-on-one hourly consulting sessions, long-term branding and marketing strategies, and “Brands Launched” services (e.g. website, branding and logo, social media).
Program Logistics:
With one-on-one hourly consulting, think of D. Foster Marketing as a business partner. During our time together, we will discuss everything from current and past challenges, growth opportunities, streamlining efforts and beyond. You will have access to our vast knowledge about branding and marketing across multiple industries and audiences, to gain immediate traction and long-term knowledge. You’ll walk away with actionable items for your to-do list that will help you meet your business objectives.
With a long-term branding and marketing strategy, we’ll paint the full picture of who, what, when, where, why and how. The long-term branding and marketing strategy includes market and audience research and analysis, branding and marketing strategy, automation and campaign recommendations, content cadence, brand analysis (for existing brands), and more.
Deliverables include: market analysis, industry insights and trends, key influencers/voices of authority, opportunities + challenges, consumer behavior analysis, brand analysis, target audience, target personas + strategy, strategy vision, marketing strategy, campaign recommendations, ongoing initiatives, content ideas, content cadence, automated content, measuring and monitoring for success
Areas of focus will include: brand awareness, marketing operations, marketing resources, customer acquisition and retention, marketing funnel, lead nurturing, and conversion.
In addition to the above, your long-term branding and marketing strategy will also include a brand analysis.
Once your analysis and strategy has been developed, D. Foster Marketing will schedule a time to talk through the highlights of our findings, and will also provide you with an analysis and strategy packet.
Brand Launched/Total Rebrand services includes all components for a brand launch or rebrand. Deliverables include: brand discovery, brand mood board, logo development or refresh, brand statement, brand guidelines, custom branded social media templates, 3-5 strategy recommendations, content cadence recommendations, website copywriting, website wireframing/design and website development.
The Salt + Light Program is offered with a small fee to participating businesses. Our work is offered at no cost, but the donated services offered involve a small upfront payment to secure your spot and ensure your commitment to the program (and this fee is always donated to a nonprofit organization).
Depending on the services your brand needs, the program typically takes between several hours or 3 months to complete, depending on the specific needs of the business and services awarded.
To apply for the Salt + Light Program, please submit your business information and a brief description of your mission. You can find the application link here on our website
The program is offered throughout the year, with a limited number of spots available each quarter.
Yes, you will receive a variety of deliverables, ranging from action items to implement right away, brand strategies, marketing materials, and website design elements.
Participant Requirements & Expectations:
No, the program is designed to be accessible to businesses of all levels. Our experts will guide you through the process and provide you with the necessary tools and knowledge.
To maximize the benefits of the Salt + Light Program, be prepared to actively participate and provide feedback throughout the process. We encourage you to be open to new ideas and willing to implement the strategies we develop together.
As a participant, you’re expected to:
- Actively Participate: Engage in the program’s activities, including consulting sessions, strategy development, and project implementation.
- Provide Feedback: Share your insights and feedback to help us tailor the program to your specific needs.
- Meet Deadlines: Adhere to agreed-upon timelines for completing tasks and providing feedback.
- Communicate Regularly: Maintain open communication with our team to ensure a smooth working relationship.
If you do not respond to our communications within 14 days or fail to meet deadlines, we may consider your participation in the program forfeited. In such cases, any services completed up to that point may be subject to charges at our standard rates.
Program Benefits & Value:
Absolutely! We encourage you to spread the word about the Salt + Light Program and refer other eligible businesses.
Yes, the program has a limited number of spots available each year.
Once you are accepted into the program, and you have agreed to the programs terms and conditions, we will work with you to schedule your initial consulting session.
While the program offers a comprehensive range of services, we may be able to accommodate additional requests on a case-by-case basis. Please contact us to discuss your specific needs.
Program Communication & Updates:
You can subscribe to our newsletter and follow us on social media to stay informed about the Salt + Light Program and other news from D. Foster Marketing.
Program Costs & Fees:
While the Salt + Light Program is offered at little cost, we do require a small upfront payment to secure your spot and ensure your commitment to the program (and this fee is always donated to a nonprofit organization).
Post-Program Support & Modifications:
We understand that your business needs may evolve over time. While we strive to provide comprehensive strategies, additional revisions or changes may incur fees. Please communicate any changes or requests to our team so we can assess the scope of work and provide you with an accurate estimate.
