Running a successful business is challenging, and we understand that navigating the world of branding can be daunting. Bad branding kills great businesses and ideas before they even have a fighting chance. Generic templates and amateur Canva designs can harm your brand’s credibility. Don’t assume that someone’s proficiency with Canva equates to the ability to craft and facilitate the development of your brand effectively. D. Foster Marketing is here to address your concerns and provide the branding solutions you need. We specialize in crafting exceptional brands that captivate, resonate, and leave a lasting impression. Your brand is more than just a logo; it’s your business’ identity, and we’re here to help you unlock its full potential.
We understand that limited time, limited resources, and unhappy past experiences can stand in the way of achieving a powerful brand presence. Our promise to you is transformational: To have a brand that is purposefully and professionally created at a reasonable price point.
With the development of a brand mood board, your brand will have visual elements available to begin building out a collection of visual assets to leverage. Implementing and utilizing visual grammar for your brand further solidifies your brand. It also increases overall brand awareness. This allows you to utilize additional branding rather than strictly relying on your logo. Visual grammar development includes:
Because your finalized visual grammar brand mood board will set the tone for your brand’s visuals, we will move forward with logo development, which will be influenced by the visual grammar brand mood board. Logo development includes:
It’s important to quickly and clearly state what your business does, how you do it, and what makes you unique. With a brand statement, our team will convey in just a few sentences your core pillars (mission, vision, value, goals, why), how you are different from your competition, and why your audience should do business with only you.
When building your brand, it is important to show brand consistency that aligns with the visuals and tone of your business, rather than relying on off-the-shelf templates that do not 100% align with your brand’s visual grammar. In an effort to fulfill this need, our team will create custom designs and load templates into Canva for future use. Deliverables include:
We provide a high-level branding and marketing strategy that includes 3-5 primary branding and marketing tactics, and guidance on the frequency of those efforts. Areas of focus include:
With these strategy recommendations, we’ll also outline the frequency as to how your recommended strategy should be executed so that you know what to do and when to do it.
It is important for your brand voice and visual grammar to be strategically implemented into your website. Additionally, because your website is your 27/7 salesperson, it is important that you’re quickly and succinctly sharing key information that your target audience is interested in. Our team will write clear and concise copy for the following pages:
For additional guidance on how to create your website, our team will provide a mock-up/wireframes to show how copy and graphics should live together, for an on-brand and user-friendly layout. Deliverables include:
Special attention will be taken to ensure that your website and its development not only suit your business needs, but also your bandwidth for maintenance, updates, and improvements. Website development includes:
FREE CHECKLIST
Updating or creating a new website for your business? Be sure to download our free checklist to make sure your website includes key homepage necessities.
