It is common for business owners to be inconsistent with their marketing due to poor planning. One way to help prevent inconsistencies is to set up a marketing budget that allows for consistent marketing and measuring the success of marketing initiatives. What Does It mean to Market Consistently? Marketing consistently means marketing regularly. If you … Read More
Eight seconds, and not a millisecond more. That’s how long you have to grab and maintain your website visitor’s attention before they’re out your virtual door. Lost forever, hitting the back button, or redirecting elsewhere, and that’s a tried, tested, and true fact. There are billions of sites on the web competing for visitors every … Read More
Customer personas help businesses focus on the needs of its customers. Business owners demonstrate this focus by creating products and services that address their customers’ needs and pain points. Even though this is a key tool to effectively serving your client base, creating customer personas is not as common as many would think. It’s time … Read More
It does not matter where you live, who you see day to day, what you’ve been sheltered from, or to what you’ve been been privileged. No matter what your experiences have been in the life that you have lived. No matter how unaware you have been or the ignorance you’ve had, COVID-19 has shown, up … Read More
Writing a compelling headline can be challenging. The same can be said for attention grabbing subject lines and captions as well. With the abundance of emails that we receive daily and the excessive number of social media ads we are exposed to, it can be challenging to stand out in such overly crowded spaces. A … Read More