Creating Customer Personas

August 9, 2020By D FosterMarketing Consulting 2 Comments

Customer personas help businesses focus on the needs of its customers. Business owners demonstrate this focus by creating products and services that address their customers’ needs and pain points. Even though this is a key tool to effectively serving your client base, creating customer personas is not as common as many would think. It’s time … Read More

Before, during and after COVID-19

May 30, 2020By D FosterUncategorized No Comments

It does not matter where you live, who you see day to day, what you’ve been sheltered from, or to what you’ve been been privileged. No matter what your experiences have been in the life that you have lived. No matter how unaware you have been or the ignorance you’ve had, COVID-19 has shown, up … Read More

Marketing Consulting | All The Cs

February 12, 2020By D FosterMarketing Consulting No Comments

  As a small business owner, you are the owner, CFO, COO, CMO, CTO and the CCO. let’s face it, you’re all the C’s and more. Wearing all the hats can be daunting and overwhelming just thinking about the numerous tasks you are responsible for. Doing the work of an entire team when you only … Read More