Myth: Building a strong brand requires a massive budget and a dedicated marketing team. The Truth: With the right strategy, even small businesses can achieve cost-effective marketing excellence. In today’s connected, online world, a strong brand presence is no longer a luxury, it’s a necessity. But for many businesses, particularly startups and small and medium-sized […]
If you’re feeling the time crunch between the hours it takes to run your business and the hours it takes to market it and generate leads, you are not alone. According to the 2023 Big Small Business Survey of small business owners, the biggest challenges when it comes to small business marketing were: 57% of […]
Has your brand adapted to the digital shifts in marketing and communication over the past few years, without breaking your marketing budget? In a country where agility and adaptability reign supreme, the concept of a virtual marketing agency on retainer is emerging as a transformative force for small businesses and solopreneurs. This paradigm shift from […]
Thanks to the explosion of digital media, online shopping, and remote work, the future of marketing is undergoing a transformative shift. Many brands have switched to working with virtual (online only) digital marketing agencies. This change is especially beneficial for small business owners and solopreneurs seeking innovative solutions to elevate their digital presence and outreach–but […]
Learn why so many entrepreneurs and small business owners are switching to retained virtual marketing agencies for their digital and traditional marketing needs.
Who are you? What is your business all about? Why should I buy from your business? Almost all entrepreneurs I meet with can easily answer these questions; however, not all of them are communicating any of this through their branding and marketing presence. Your brand is not just a logo or a catchy tagline; it […]
When working on marketing your business, it’s important to know that every small business is different. While many entrepreneurs understand the significance of marketing, they often assume that one-size-fits-all approaches will deliver the desired results. We see it so often: small businesses waste money on unnecessary marketing strategies or tactics that are just not right […]
Outsourcing various aspects of your business holds immense value for small business owners, but it’s hard to know when it’s the right time to start doing it! I often say that most small business owners and solopreneurs are subject matter experts on what their business does, and the product or services they provide. But the […]
As a small business owner, you’ve likely relied on the expertise of freelance graphic designers, web designers, or copywriters to create the essential building blocks of your brand collateral. It’s time to consider the power of re-hiring these talented freelancers for brand consistency. Are you sticking with the same freelance designers and copywriters each time […]
Scaling your small business is an exciting journey, but it comes with its fair share of growing pains. As an entrepreneur wearing multiple hats, you’re likely to encounter common challenges that arise during the initial years of your venture. I see the same challenges over and over when working with small business owners. Many of […]