Creating Customer Personas

August 9, 2020By D FosterMarketing Consulting 2 Comments

Customer personas help businesses focus on the needs of its customers. Business owners demonstrate this focus by creating products and services that address their customers’ needs and pain points. Even though this is a key tool to effectively serving your client base, creating customer personas is not as common as many would think. It’s time … Read More

Marketing Consulting | All The Cs

February 12, 2020By D FosterMarketing Consulting No Comments

  As a small business owner, you are the owner, CFO, COO, CMO, CTO and the CCO. let’s face it, you’re all the C’s and more. Wearing all the hats can be daunting and overwhelming just thinking about the numerous tasks you are responsible for. Doing the work of an entire team when you only … Read More

Marketing Consulting | Running Your Time

January 24, 2020By D FosterMarketing Consulting No Comments

  It’s so easy to get caught up in the whirlwind of running your business, and running your time. As a business owner myself, I’m constantly making sure that I’m focusing my attention on daily and weekly priorities. Even though I’m super deadline driven, and list oriented, without fail, I can be easily distracted by … Read More