Build a Cohesive Brand for Your Small Business

Do you ever feel like your small business brand is a hodgepodge of ideas thrown together? You might have a logo you like, a website that kind of works, and social media accounts that…well, exist. But something is missing. That “something” is a cohesive brand foundation. A strong brand foundation is the difference between a […]

Targeting Success: Identifying and Reaching Your Ideal Customers

Over the past decade, I’ve been able to identify which business ventures will be able to achieve sustainable success in reaching customers in the long term. The ability to identify and reach your ideal customers is a skill–and it’s a skill you can learn and implement quickly into your marketing strategy. For small businesses and […]

DIY Branding: Tips for Creating a Memorable Business Identity

As entrepreneurs, we want our business to stand out from the competition right from the start. Defining our business and setting it apart from competitors involves navigating the world of branding. Branding your business is like crafting a memorable business identity–the key to standing out. But how should we approach branding? How do we position […]

Beyond Traditional: The Future of Marketing Lies in Virtual Collaboration

Thanks to the explosion of digital media, online shopping, and remote work, the future of marketing is undergoing a transformative shift. Many brands have switched to working with virtual (online only) digital marketing agencies. This change is especially beneficial for small business owners and solopreneurs seeking innovative solutions to elevate their digital presence and outreach–but […]

The Ultimate Guide to Branding for New Business Owners

Starting a new business is an exciting journey, but trying to figure out where to begin and the intricacies of branding can be a challenge. A strong brand is more than just a logo; it’s the soul of your business. While branding is important, it can take a lot of your time, just at the […]