In the world of branding and marketing, your visual identity communicates volumes before the first word is read or heard. It’s the silent ambassador of your brand’s personality, values, and promise. Visual grammar plays a pivotal role in this non-verbal conversation. Visual grammar ensures that your brand speaks a consistent and compelling visual language, resonating […]
In the fast-paced world of business, staying ahead of the competition requires frequent adaptation and innovation. While focusing on growth and expansion, many businesses often neglect a critical aspect of their success: their brand. Your brand is the heart and soul of your business, representing your mission, values, and the promise you make to your […]
How do you grab customers’ attention over your competitors? How do you decide how much marketing effort to put in, and where and how to do it? As a small business owner, understanding your target audience is crucial for the success of your marketing efforts.
LinkedIn is a vast network of potential for growing your business, but is it worth your time and effort? Let’s discuss some best practices for using LinkedIn for business growth, without wasting your time and energy.
Are you a business owner or solopreneur who struggles to follow through on your marketing plans? Have you gathered great marketing ideas and even purchased deliverables (like blog posts and email copy) but failed to put them to use for your business? Have you lost momentum over time, with the other constant demands of business […]
In the vast and dynamic world of content marketing, not all content is created equal. While visual content undoubtedly plays a significant role in engaging audiences, there’s more to content than meets the eye. As a small business owner or entrepreneur, understanding the various types of content and how to effectively engage your audience is […]
As a small business owner, you’ve likely relied on the expertise of freelance graphic designers, web designers, or copywriters to create the essential building blocks of your brand collateral. It’s time to consider the power of re-hiring these talented freelancers for brand consistency. Are you sticking with the same freelance designers and copywriters each time […]
Scaling your small business is an exciting journey, but it comes with its fair share of growing pains. As an entrepreneur wearing multiple hats, you’re likely to encounter common challenges that arise during the initial years of your venture. I see the same challenges over and over when working with small business owners. Many of […]
The Power of Personal Branding: Understanding What is a Personal Brand and How to Establish Your Own
Personal branding has become a crucial aspect of our professional lives in the digital age. Today, it’s not enough to simply have a resume or a LinkedIn profile. Additionally, because we live in a digital age, your reach as a professional or thought leader within your industry is wider than ever. And, opportunities to expand […]
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