Growing Private Dental Practice
The Client
The Grand Family Dental, a community-centric private dental practice, serving patients of all ages ranging from toddlers to the elderly, opened its doors in 2020, during the pandemic. In late 2021, after delaying their grand opening efforts, they recognized the need for ongoing branding and marketing efforts.
The Goal
The dental practice needed ongoing virtual marketing agency services to increase its brand awareness, increase new patient appointments, retain existing patients, create branded assets for local community events, provide ongoing branding and marketing guidance, oversee paid Google Ads campaigns, and manage its other partner relationships.
Our Approach
During the first 30 days of providing branding and marketing services to The Grand Family Dental, D. Foster Marketing worked to understand the overall practice goals, core values, and previous wins. Our efforts began with:
Brand discovery to understand the practice owners, their “why”, mission, vision, values, and goals.
Building out the brand’s visual grammar, by creating a brand mood board, organizing existing brand photography, and establishing a visual library..
Outlining target personas for patients as well as B2B partners.
Interfacing and partnering with existing third-party Google Ad campaign manager.
From there, we created an ongoing branding
and marketing strategy
that focused on:
Building brand awareness.
B2B partner acquisition.
Client retention.
Local community engagement.
Services Provided
D. Foster Marketing provided the services below:
Graphic design and copywriting for:
● Brand mood board to create visual grammar
● Creative direction for brand photography
● Strategy for local community engagement
● Media negotiations and ad placement
● Automated email nurturing series
● Monthly social media content creation and management
● Google My Business page management
● Multilingual content
● Partner relationship management
● Brand mood board to create visual grammar
● Creative direction for brand photography
● Strategy for local community engagement
● Media negotiations and ad placement
● Automated email nurturing series
● Monthly social media content creation and management
● Google My Business page management
● Multilingual content
● Partner relationship management
