Direction, Guidance + Strategy

Insights, strategy and guidance for your branding and marketing success.

When it comes to the success of your business, having up-to-date industry insights and a clear understanding of your target audience and competitors is essential. Making a plan for branding and marketing consistency is imperative for success. Our research, reporting, analysis and strategy services provide you with everything you need to successfully brand and market your business.

RESEARCH, ANALYSIS + REPORTING SERVICE OPTIONS

MARKET + AUDIENCE RESEARCH

D. Foster Marketing strategist will conduct a deep dive into your industry and market and provide you with a market analysis report so that you can understand trends, opportunities, challenges, and other industry insights. With our findings, we’ll then outline exactly who your target audience is and create target personas so that you can connect with them, and know how to best present your brand, product, and service.

COMPETITIVE ANALYSIS REPORT

We’ll research your competitors, to gather insights about their products, sales, audience, wins, and losses. We then outline how to best position your brand to take advantage of new opportunities.

View Example Competitive Analysis

3-5 STRATEGY RECOMMENDATIONS + CONTENT FREQUENCY

We’ll provide a high-level branding and marketing strategy that includes 3-5 primary branding and marketing tactics with guidance on the frequency of those efforts. Areas of focus will include:

  • Brand awareness
  • New customer acquisition
  • Existing customer retention

In addition to your strategy recommendations, we’ll also outline the frequency of how your recommended strategy should be executed so that you know what to do and when to do it.

View Mini Strategy

BRAND ANALYSIS REPORT

Also known as a brand audit or brand health check, a brand analysis will evaluate how your existing branding and marketing efforts align with your target audience, core pillars, copy, visuals and industry best practices.

View Example Brand Analysis

12-MONTH CAMPAIGN STRATEGY

We’ll create an annual campaign strategy so that you’ll know how to engage with your audience on a consistent basis across multiple channels to keep them engaged.

View Example 12 Month Campaign Strategy

LONG-TERM BRANDING + MARKETING STRATEGY

(Market + Audience Research, Brand Analysis, up to 19 Strategy Recommendations, Content Frequency, etc.)

Have our team create a long-term and scalable strategy of up to 40 pages. We’ll paint the full picture of who, what, when, where, why and how. The long-term branding and marketing strategy includes Market + Audience Research, Full Strategy Recommendations + Content Cadence, Brand Analysis (for existing brands), and more. You’ll also receive up to 2 hours of branding and marketing consulting during our strategy review session. Your strategy report will include:

  • Market Analysis
  • Industry Insights + Trends
  • Opportunities + Challenges
  • Consumer Behavior Analysis
  • Target Audience Identified
  • Target Personas + Strategy
  • Strategy Vision
  • Marketing Strategy
  • Brand Analysis (existing brands only)
  • Campaign Recommendations
  • Ongoing Initiatives
  • Content Ideas
  • Content Cadence
  • Automated Content Recommendations
  • Measuring + Monitoring for Success
View Example Long Term Branding and Marketing Strategy

Consultancy That Educates and Empowers

We help you see your business differently, discover opportunities you may never have imagined, and achieve results that bridge what is with what can be.

As a consulting agency that also functions as a full-service brand and marketing agency, we are able to support and guide you in all of your marketing and branding needs.